Clay and Jeff's story is a classic example of our modern times, where they played tennis as partners for almost a year before finally having the "what do you do?" conversation. Once their shared expertise in the luxury brand and entertainment industries became apparent, they quickly realized the potential of joining forces and Équité X was born. The heart of our agency is built on a collective of A-list talent with diverse creative and logistical skills, all working towards the common goal of delivering the highest level of creative execution for our clients. At Équité X, we believe in a team approach to success, where everyone shares in the achievements of the company, and ultimately, our clients win with the best possible outcomes.

The relationship between luxury brands, media and entertainment, and social media influencing communities is highly interconnected. With Clay's Emmy Award-winning experience in luxury brand content creation and Jeff's expertise in media and entertainment, as well as his track record of developing successful digital and social campaigns, our agency is uniquely positioned to help amplify the content of luxury brands through partnerships with influencers and drivers across all media platforms. Our team's expertise in combining quality content with targeted distribution, along with our unique access and capabilities, enable us to provide unparalleled vision and reach, making us the ideal partner for luxury brands seeking to create unique, high-quality content that resonates with their target audience.