Équité Brands | Extreme Value Creation, Luxury Strategy Development, Luxury Pricing, Keynotes, Brand Audit

Équité, helmed by Dr. Daniel Langer is one of the world’s most renowned experts on luxury, pricing, and disruption. He is named one of the global "Top Five Luxury Key Opinion Leaders to Watch” by Netbase Quid. He founded the luxury strategy firm Équité and is also the Executive Professor of Luxury Strategy at Pepperdine University in Malibu and a Professor of Luxury at NYU in New York. With his team he creates, optimizes, and consults some of the world’s most admired and iconic luxury, lifestyle and consumer brands and also several luxury startups and smaller brands. Daniel is the author of several top-rated luxury management books in English and Chinese and is frequently featured in leading global media publications including The Economist, Financial Times, Forbes, New York Times, Nikkei, Luxury Daily, and Jing Daily. His education includes Harvard Business School and he holds an MBA and a Ph.D. in luxury management.

Our partnership with Dr. Daniel Langer's Équité Brands is a game-changer for our clients. As the foremost authority on luxury branding, Dr. Langer brings a wealth of expertise and insight to every brand audit. Through this partnership, our clients have the unique opportunity to work directly with Dr. Langer and his team to build the strongest possible brand equity, create the strongest possible value for customers, and connect as much as possible with them. As Forbes recently commented,

"ÉQUITÉ ADVISES LUXURY BRANDS TO BUILD THE STRONGEST POSSIBLE BRAND EQUITY, CREATE THE STRONGEST POSSIBLE VALUE FOR CUSTOMERS, AND CONNECT AS MUCH AS POSSIBLE WITH THEM."

We are thrilled to offer our clients access to this level of expertise and look forward to seeing the impact it will have on their businesses.

Équité’s luxury and brand strategy insights are regularly featured in the most relevant publications worldwide. Équité CEO Daniel Langer is one of the global "Top Five Luxury Key Opinion Leaders to Watch” by Netbase Quid, alongside Alessandro Michele (Gucci) and Bernard Arnault (LVMH).