Virgin Loyalty Club Campaign
Virgin Hotels recently launched their new loyalty program called "The Know", which adds a playful twist to the traditional hotel loyalty program. With "The Know", guests can earn points not just for their stays, but for engaging in quirky challenges such as trying out the hotel's signature cocktail or taking a photo with a certain item in their room. The program also offers personalized perks based on guests' preferences, making each stay unique and tailored to their individual tastes. Clayton James, the creative mastermind behind the campaign, has been recognized for his outstanding work, earning the prestigious Gold Addy award among other creative accolades. With "The Know", Virgin Hotels is adding a fun and innovative touch to the hotel loyalty landscape, further solidifying their reputation as a cutting-edge brand.
Credits:
Creative Director, Clayton James
Director, Clayton James & Brandon Bernard
Photographer. Clayton James
DP, Brandon Bernard
Production Company, Matter Films
Producer, Kyle Gilbert
Editor, Colton Casper
