Aria Resort Las Vegas | Broadcast TV, Architectural Photography
Being entrusted with documenting and photographing the opening commercial for the most expensive commercial development in US history is no small feat. It's a huge responsibility, one that requires both skill and creativity. In 2009, Clayton James, a world-renowned expert on launching mega resort brands, took on this challenge with his team. Their goal was to create a commercial that not only showcased the grandeur of the property but also conveyed a sense of intimacy. They wanted to demonstrate that guests could have a personal and meaningful experience while staying at one of the largest resort properties in the world. Through stunning photography and expert creative direction, the team was able to achieve their goal. The resulting commercial highlighted the property's beautiful architecture and styling choices while also capturing the essence of a truly luxurious and intimate experience.
Credits:
Creative Director, Clayton James
Commercial Director, Jon Gwyther
Photography, Scott Frances
Producer, Tory Kooyman
