Client Services
We believe in operating as an extension of our client partners businesses. We take the time to understand our partners' needs and work to build a perfect-fit client services team that can effectively harness the power of our extraordinary network of marketing professionals. By doing so, we are able to deliver unparalleled value creation for the brands that we are entrusted with. Our team is dedicated to helping our partners achieve their goals and is always looking for new and innovative ways to drive business growth and success.
Luxury Strategy Development
Our team specializes in creating extreme value for luxury, lifestyle, hospitality, and consumer brands across industries. From products to services, from market leaders to startups, we work to develop effective strategies for brand positioning, cultural capital, messaging, pricing, and desire-creating experiences. Our approach is focused on maximum differentiation, which allows our clients to disrupt their industries and stand out from their competitors. As a result, we have become known as a competency, innovation, and technology leader in our field, and our clients trust us to deliver outstanding results. We are proud to have worked with some of the most iconic brands in the world and are committed to continuing to drive business growth and success for our clients worldwide.
Creative
We pride ourselves on having one of the deepest rosters of top creative talent in the industry. When a project comes in, we work to build and manage the perfect team to accomplish the tasks at hand. This includes curating a team of creative directors, art directors, designers, editors, social media experts, and other specialists from our extensive network. Once the team has been assembled, we onboard them with extensive kick-off sessions and brand workshops to ensure that everyone is aligned and working towards a shared goal. Our ultimate aim is to create the most memorable and effective creative ideas possible, with a focus on generating extreme value creation for our clients. We measure success not just in terms of winning awards, but in delivering real results that drive business growth and success.
Branded Content Production
Équité X is full-service production company, we offer a seamless experience for our clients, taking their projects from the initial script stage all the way to the final product on screen. Our approach to content development involves bringing in the best and most talented professionals in the industry, including directors, DP's, photographers, editors, AR/VR and CGI experts from around the world. This ensures that our clients receive a final product that is of the highest quality and meets their creative vision. In addition, we have state-of-the-art virtual on-set production capabilities, allowing us to create stunning and realistic virtual environments that bring our clients' ideas to life. With our expertise and attention to detail, we lead the entire process, leaving nothing to chance. Whether it's a film, commercial, or any other type of production, our full-service company has the skills and experience to bring your vision to the screen.
Brand Activation
Brand activation is a powerful marketing strategy that seeks to create an emotional connection between consumers and a brand. It is all about creating shared experiences that resonate with a brand's target audience. Équité X is a leading experiential and brand activation agency that specializes in helping agencies and brands to activate their brands through shared experiences. We provide a range of services including W-2 event staff, promotional talent, experiential services, sponsorship solutions and influencer programs. We are known for our ability to connect brands with their target consumers at the point of influence, during the most memorable experiences. Our approach leverages the leading sports, entertainment and lifestyle channels across North America to engage audiences through media, technology and live events. By partnering with Équité X, brands can create meaningful connections with their customers and drive long-term growth.
Social Media
Équité X Social Media Management and Content Development Services specialize in establishing and elevating your luxury brand's online presence from the ground up. Our team of experienced professionals meticulously crafts bespoke strategies tailored to your brand's unique customer base, ensuring that your messaging resonates with your target audience. By adopting a holistic approach, we develop channel-specific content, from stunning visuals to compelling copy, all meticulously scheduled on a calendar to maintain consistency and engagement. Trust Équité X to not only create a cohesive and powerful online presence for your luxury brand but also to captivate and nurture your digital community, driving growth and success in the ever-evolving world of social media.
Media
Media buying is a critical component of any successful marketing campaign, and it involves much more than simply purchasing off-the-shelf media placements. Our team understands that every media initiative is unique and requires a multitude of decisions to be made by skilled and responsible media buyers. In today's digital landscape, paid social media placements have become more important than ever, with direct sales now available through these channels. We have the expertise and experience to plan and place media in a near-infinite variety of ways, ensuring that our clients' messages reach their target audiences effectively. Whether it's traditional media like TV and radio, or newer digital platforms like social media and streaming services, we have the tools and knowledge to make sure our clients get the most out of their media investments.
Public Relations
We excel at strategic planning, writing, pitching media, and media relations. We unearth compelling story angles that can then effectively be pitched to a wide range of media outlets. We are results-oriented and thrive under tight deadlines. We value the insights and knowledge of our team, particularly when it comes to digital marketing and social media. We are deeply passionate about helping challenger brands overcome obstacles and maximize their earned media opportunities, whether the goal is to sell tickets to an event or raise brand awareness. Our ultimate aim is to exceed client expectations and to help businesses grow.