Lexus IS | CGI + Lifestyle Photography

The breathtaking CGI imagery of the new Lexus IS elevates the technology to an art form. This stunning campaign is a collaboration between Ashay Kshirsagar and Tonic.co with Équité X Productions. The use of CGI provides a seamless integration with the culture of middle Eastern markets, adding a visually stunning element to the campaign that truly sets it apart. The beauty of the images captures the essence of the brand and appeals to the target market, making this a truly unforgettable advertising experience.

Credits:

CGI Artist, Ashay Kshirsagar

Production Company, Équité X Productions

Producer, Mimi