Clayton James | Managing Partner, Creative Director

As one of the founders of Équité X, Clayton has established himself as a creative force in the industry. With a proven track record of success, Clayton is an accomplished Creative Director, Art Director, Writer, Commercial Director, Photographer, and Entrepreneur. His strong strategic planning skills, forward-thinking mindset, and background in change management have helped him to achieve multiple Emmy Awards and work with a variety of national and international clients across different industries. Clayton's skills as an excellent team builder and leader are on display as he adeptly oversees art directors, writers, designers, film directors, photographers, editors, and artists to accomplish challenging objectives. As a skilled communicator, problem solver, and detail-oriented manager, he is proficient in business operations and customer needs. Clayton's fluency in luxury design and his talent for recruiting, hiring, and training top-performing candidates are additional assets. His capabilities make him a valuable resource to marketing directors looking to establish a strong brand profile, achieve bottom-line profits, and lead cross-functional initiatives.

"We always prefer projects that involve intense collaboration," says Clayton James, Managing Director of Équité X. "Today, more than ever, category expertise is demanded by clients. We have to be able to demonstrate our expertise through examples of past successes. We are working to reimagine the traditional ad agency model with one where the agency leadership is manifested through an exemplary advisory board. A mature collective of C-Suite individuals with very specific, varied and proven category expertise, who can demonstrate and leverage strong interdepartmental communication along with a positive ROI." says James. We are working hard to grow with the right partners in the Travel, Leisure, Luxury, Property Develop and Consumer Electronics categories. Those are the categories in which I personally have a great deal of experience, and also ones in which our partners have proven track records of success. It saves our clients time and insulates them from the liability of having to vet each individual partner that they may want to work with. The clients can now push that liability on to us. They don't have the time or money to spend researching the best strategic development, SEO, media buying, marketing science, social marketing, photography, solutions, etc. With us, they have a focused, proven solution that can lead them to incredible success."

“…With us, clients have a focused, proven solution that can lead them to incredible success."