Expertise for a digital world with young and highly demanding consumers. Our insights into luxury brand positioning and brand building for affluent Millennials and Gen Z in times of uncertainty and rapid change are unique and implemented in projects all over the world. Higher expectations, fully digital brand interactions and shorter attention spans require radically different brand building strategies. Our advanced luxury methodology is taught at leading business schools and regularly featured in the global media. We will partner with you long-term, creating precise strategies leading to more desirability - including in the metaverse - and inspiring your teams with masterclasses about the future of luxury.
