George Leon | Director Global Promotions, Product Placement & Franchise Development in the Entertainment Space

Our partner, Cakewalk Entertainment is helmed by industry veteran George Leon. With more than 25 years of experience, Leon is a one-of-a-kind specialist in global promotions and franchise development in the entertainment space. As a leading marketing executive, Leon has pioneered new franchise strategies by bringing promotions, consumer products, and product placement under one fully integrated roof. Leon carries that global-scale vision everywhere he goes and creates tailor-made promotional campaigns that elevate world-renowned icons and innovate new brands.