Virgin Hotels Las Vegas

Opportunity: With Virgin on the fast track to opening its incredible Las Vegas resort, they needed to differentiate themselves from a very crowded lifestyle hotel landscape by capturing the hearts, minds and imagination of guests in relation to something Virgin is known for.

Insight: Let’s set out on a mission to break through the velvet rope barrier of Las Vegas. After all, this brand prides itself on welcoming everyone to the party, so we needed the campaign to touch people with a deeper message of inclusivity and respect. It also needed to pay homage to the wit and playfulness of the master brand.

Solution: Create a movement that everyone wants to be a part of and is only available at Virgin Las Vegas.

Virgin Hotels Las Vegas Pre-Launch Spot

Virgin Hotels Las Vegas Launch Spot

Virgin Hotels Las Vegas set out on a mission to break through the velvet rope barrier of Las Vegas. This campaign serves as a thrill ride not only full of surprise and delight but also touches on a deeper message of inclusivity. This brand prides itself on welcoming everyone to the party.

Through adrenaline-inducing art direction, this action-packed gem evokes feelings of anticipation, promising something unconventional is headed straight for the Valley. The casting of the entourage was carefully considered, as we wanted to ensure authentic, proper representation of the aspirational Virgin guest was delivered. THE "US. UNSTOPPABLE" tagline is an all-encompassing, provocative message that projects a rallying cry of belonging.

This fresh, free and fun campaign rose to the occasion through TV and outdoor boards, alongside brand collateral, website and social media. Virgin Hotels' passion for its guests shined bright, proving that different is the future of Las Vegas - truly making US. UNSTOPPABLE.